Bangkok, 15 May 2025 – OMODA & JAECOO and CHERY, operating under CHERY Automobile, a global automotive technology leader, unveiled a bold vision to reinforce Thailand’s position as a hub for advanced automotive technologies. The announcement featured the launch of a new-generation hybrid powertrain technology, delivering top-tier performance, safety, and energy efficiency, as the brands move into a new era of clean energy. This milestone marks a major push by CHERY and OMODA & JAECOO in the Thai market, with plans to begin local production in the third quarter and introduce new vehicle models within the year.
In addition, CHERY Automobile has formed a partnership with King Gen Public Company Limited (KGEN) under the technology transfer support policy from the Ministry of Higher Education, Science, Research and Innovation (MHESI), National Science and Technology Development Agency (NSTDA), and the local content promotion policy from the Ministry of Commerce. This collaboration aims to jointly develop a Thai-branded electric vehicle (EV) lineup. This initiative represents a key step in advancing Thailand’s automotive capabilities and establishing the country as a leading EV production centre in the region, while driving the transition to a sustainable and innovation-led future in clean mobility.
The event was honored by the presence of Supamas Isarabhakdi, Minister of Higher Education, Science, Research and Innovation.
Chen Chunqing, Executive Deputy General Manager of the CHERY International Business Department stated, “Thailand is a key strategic market for CHERY and OMODA & JAECOO in Southeast Asia. This announcement of our readiness and investment plan reflects our strong commitment to the Thai market and marks a major step in our long-term vision to establish a robust production base in the region. We are fully prepared in every aspect, from innovative and advanced products to the development of sales and after-sales services in collaboration with our business partners, as well as establishing a world-class manufacturing facility in Thailand. We are confident that the business strategy of CHERY and OMODA & JAECOO will meet the needs of Thai consumers and serve as a driving force in advancing the Thai automotive industry towards a sustainable future.”
Step into the Future with Advanced CHS/SHS Hybrid Technology
CHERY and OMODA & JAECOO continue to reinforce their position as global leaders in automotive innovation with the launch of the new generation of hybrid engines. This cutting-edge technology offers super performance, super safe, and super energy efficiency, supporting the transition to a new era of clean energy. The introduction of the advanced CHS (CHERY Hybrid System) and SHS (Super Hybrid System) highlights 4 key areas of superpower.
- Maximum Energy Efficiency: The dedicated 1.5T GDI hybrid engine delivers thermal efficiency of up to 44.5%, the highest in the industry
- World-Class Power: The DHT 230/280 powertrain system offers a maximum output of 280 kilowatts and engine speeds of up to 24,000 revolutions per minute
- Enhanced Safety Standards: Features an emergency power cut-off system that activates within 2 milliseconds, with all-weather protection including water wading capability up to 700 millimetres
- All-Scenario Capability: Equipped with predictive energy management, which reduces energy consumption by 15% and recovers up to 80% of braking energy
OMODA & JAECOO to Launch Multiple Models Under SHS, BEV, HEV and REEV Technology this Year, with Brand Ambassador Mr. J Set to Debut Soon
OMODA & JAECOO are preparing to launch several new vehicle models featuring SHS (Super Hybrid System), BEV (Battery Electric Vehicle) HEV (Hybrid Electric Vehicle) and REEV (Range-Extended Electric Vehicle), tailored to meet the needs of modern consumers. The scheduled launches include JAECOO 5 EV and JAECOO 6T EV in the third quarter, followed by OMODA C7 SHS and OMODA C9 SHS in the fourth quarter of this year. To further enhance brand awareness and strengthen engagement with the target audience, OMODA & JAECOO will also introduce JAECOO’s brand ambassador, known as Mr. J, in the near future.
Meanwhile, the pricing of the new OMODA C5 EV Long Range has been revised while retaining all core performance and functionality. The OMODA C5 EV Long Range Dynamic is priced at 649,000 THB, and the OMODA C5 EV Long Range Max is priced at 699,000 THB. A special promotion is also available, featuring a starting down payment of 8,888 THB and financing for up to 84 months.*
- Complimentary first-class insurance for 1 year*
- 24-hour emergency roadside assistance for 5 years*
- Home charger with installation (available exclusively with the OMODA C5 EV Long Range Max)*
- Warranty coverage of 8 years or 200,000 kilometres*
For the JAECOO 6 EV 4WD, a special promotion is available throughout May - June only, offering a discount of over 150,000 THB for Forest Green and Lunar Silver colour options.
- Complimentary first-class insurance for 1 year*
- 24-hour emergency roadside assistance for 5 years*
- Home charger with installation*
- Warranty coverage of 8 years or 200,000 kilometres*
Meanwhile, the JAECOO 7 SHS has proven capability with a record-breaking long-distance drive of 1,433 kilometres on a single tank of fuel and one battery charge. This achievement marks the longest driving range recorded in Thailand and ranks fifth globally in the JAECOO 7 SHS Global Super Hybrid Marathon. In addition, JAECOO has launched the ECO Bonus campaign, offering a special discount of 10,000 THB for owners of internal combustion engine (ICE) or hybrid (HEV) vehicles. The offer includes free vehicle maintenance (covering both labour and parts) for 2 years or 30,000 kilometres (whichever comes first), along with a free home charger and V-2-L charging cable for customers who book and receive delivery by 30 June 2025.
CHERY Brand Advances Full-Scale Expansion in Thai Market
CHERY has announced continued progress in business operations in Thailand, regarded as a key market within the Southeast Asian region. Long-term investment and development plans are in place, alongside a brand and product positioning strategy in the Thai automotive market that highlights technology, quality, and value. This year, CHERY is set to launch several new models, including CHERY Tiggo 8, CHERY V23 (iCAR V23), CHERY Tiggo Cross, and CHERY Tiggo 7. The brand is also accelerating the expansion of the nationwide dealership network, targeting 30 locations across Thailand to provide comprehensive customer service. The goal is to set the brand apart from competitors and deliver an exceptional user experience for Thai consumers by the end of the year.
Production to Commence at Rayong Factory in Q3 2025, Starting with JAECOO 6 EV
CHERY and OMODA & JAECOO have announced progress on the construction of their new manufacturing facility in Thailand, located in Nikhom Phatthana District, Rayong Province, covering an area of 104 rai. The planned investment totals approximately 5 billion THB. Production at the factory is scheduled to commence in the third quarter of 2025, with an annual capacity target of 80,000 units by 2028. The first model to roll off the line will be the JAECOO 6 EV, with the factory positioned to serve as a manufacturing and export hub for Asia. The facility will focus on Completely Knocked Down (CKD) production and will be equipped with precision aluminium welding robots. In addition, CHERY Group plans to expand its automotive production in the future, including increased manufacturing capacity and additional hybrid electric vehicle (HEV) models. A dedicated paint shop is also scheduled for completion by 2027. Local employment will be prioritised, starting with 150 Thai workers for a single-shift operation. The facility and workforce are expected to expand in line with the growth of Thailand’s electric vehicle market.
Qi Jie, President of OMODA & JAECOO (Thailand) Co., Ltd. stated, “The commencement of production at our Rayong factory marks a significant milestone for us. It not only reflects our long-term commitment to investing in Thailand but also reinforces our confidence in the country’s potential as a regional hub for electric vehicle manufacturing. Launching with the JAECOO 6 EV represents our effort to bring world-class innovation to the Thai market. We are committed to integrating our advanced technologies with the expertise of the Thai workforce to deliver high-quality products that meet the needs of consumers both locally and across the region. This is just the beginning of a long journey, and we are dedicated to growing sustainably alongside Thailand’s electric vehicle industry.”
Recently, CHERY Automobile has also partnered with King Gen Public Company Limited or KGEN under the technology transfer support policy from the Ministry of Higher Education, Science, Research and Innovation (MHESI), the National Science and Technology Development Agency (NSTDA), and the local content promotion policy from the Ministry of Commerce to develop a Thai-branded electric vehicle (EV). This partnership aims to strengthen the Thai automotive industry and position the country as a regional centre for EV manufacturing in ASEAN. The focus is on creating a national EV brand, improving local capabilities in EV technology, and supporting domestic parts manufacturers to join the global supply chain. Sales will primarily target the Thai market, emphasising cutting-edge EV technology and affordable pricing to make electric vehicles more accessible to Thai consumers. In addition, the project takes advantage of tax incentives available to “Thai national vehicles” to support competitive pricing. It also promotes growth throughout the local production ecosystem, including parts sourcing, employment, and the development of a broader after-sales service network across all regions.
The Next Era Mobility: TECH DAY by CHERY and OMODA & JAECOO, held at Movenpick BDMS Wellness Resort Bangkok, marked an important milestone for both CHERY and OMODA & JAECOO in showcasing the potential and readiness of new energy vehicle technology in Thailand, highlighting their commitment to becoming leaders in the future automotive market.
*Each special offer is subject to specific terms and availability periods. All conditions are as determined by the company, and some offers may not be combined with other promotional campaigns.
